Butterfly (formerly Menses): A Modern Guide to Menstrual WellnessMenstrual health has evolved significantly in recent years — from increased openness and advocacy to innovations in product design and healthcare access. Butterfly (formerly known as Menses) is one of the brands and movements that emerged during this shift, reframing period care around comfort, sustainability, and inclusivity. This guide explains Butterfly’s origins and rebranding, its product approach, the science behind menstrual health, practical tips for managing periods, and how to advocate for better menstrual wellness in your community.
Origins and rebranding: Why “Butterfly”?
Butterfly began as Menses, a name directly referencing the biological process. Over time the company and community sought a name that reflected transformation, gentleness, and a broader mission beyond clinical terminology. The rebrand to Butterfly signifies a move toward destigmatizing menstruation while embracing empowerment, environmental responsibility, and user-centered design.
Rebranding often helps organizations:
- Broaden appeal beyond medical or stigmatized language.
- Communicate a values-driven identity (e.g., sustainability, dignity).
- Signal product innovation or expanded services.
Butterfly kept the core mission of improving menstrual care but emphasized a softer, more inclusive brand identity and clearer focus on modern needs.
Butterfly’s product approach
Butterfly offers a range of period-care products and services designed with three priorities in mind: comfort, sustainability, and accessibility.
Key product categories:
- Reusable menstrual cups and soft discs: made from medical-grade silicone, focusing on leak protection, longevity, and reduced waste.
- Reusable cloth pads and period underwear: for day-to-day comfort and to reduce single-use product consumption.
- Biodegradable single-use pads/tampons: made from organic cotton and minimal plastic components for users who prefer disposables.
- Care & education kits: instructions, hygiene tips, and resources tailored to different ages and needs.
Design principles Butterfly emphasizes:
- Medical-grade materials and rigorous testing.
- Ergonomic shapes and multiple size options for diverse anatomies.
- Clear care instructions to maximize safety and product lifespan.
- Minimal, recyclable packaging and refill programs.
The science of menstrual wellness
Understanding period health makes product choice and self-care more effective.
Basics:
- A typical menstrual cycle ranges from 21 to 35 days; the bleeding phase usually lasts 2–7 days.
- Menstrual flow varies: light, moderate, or heavy (menorrhagia). Tracking volume and patterns helps identify concerns.
- Common symptoms: cramps (dysmenorrhea), bloating, mood changes, breast tenderness, and fatigue.
When to seek medical advice:
- Periods that are consistently heavier than normal (soaking through pads/tampons every hour).
- Bleeding between periods or after sex.
- Severe pain that interferes with daily life.
- Sudden changes in cycle regularity, especially if sexually active or over age 40.
Conditions that affect menstruation:
- Polycystic ovary syndrome (PCOS)
- Endometriosis
- Uterine fibroids
- Thyroid disorders
- Coagulation disorders
Tools for monitoring:
- Period-tracking apps (choose privacy-respecting options).
- Symptom journals that include flow, pain levels, moods, and triggers.
- Home ovulation or hormone tests when fertility tracking is needed.
Practical tips for using Butterfly products
Menstrual cups and discs
- Size selection: consider age, childbirth history, pelvic floor tone, and flow. Butterfly typically provides size guides and quizzes.
- Insertion: practice different folds (C-fold, punch-down) and aim low in the vaginal canal. Relax pelvic muscles.
- Wear time: up to 8–12 hours depending on flow and product instructions; empty and rinse at least twice daily if needed.
- Cleaning: wash with mild, unscented soap and water; boil periodically if recommended by the brand.
- Storage: dry and store in breathable bag — avoid sealed plastic.
Reusable pads and period underwear
- Change frequency: similar to disposables—every 3–6 hours or when saturated.
- Washing: rinse cold, soak if desired, machine wash on gentle, air dry or tumble low per care label.
- Layering: combine with a cup on heavy days for extra security.
Biodegradable disposables
- Disposal: compost only certified-compostable items where facilities accept sanitary products; otherwise dispose in general waste.
- Check certifications like GOTS (Global Organic Textile Standard) or similar for organic cotton claims.
Hygiene and safety
- Avoid scented products that can irritate mucous membranes.
- Use clean hands for insertion/removal.
- Replace single-use items per manufacturer guidance; replace reusable products according to wear or manufacturer timeline.
Addressing myths and stigma
Common myths
- Myth: Tampons or cups cause loss of virginity. Fact: Hymen status isn’t a reliable marker of sexual activity; internal products don’t “take” virginity.
- Myth: Menstrual blood is dirty. Fact: It’s a natural fluid containing blood, tissue, and mucus; proper hygiene prevents odor issues.
- Myth: You can’t get pregnant during your period. Fact: While less likely, pregnancy is possible depending on cycle timing.
How Butterfly helps destigmatize
- Educational campaigns explaining biology and dispelling myths.
- Inclusive language and representation for trans and nonbinary people who menstruate.
- Community programs in schools and workplaces to normalize conversation and access.
Sustainability and environmental impact
Why reusable options matter:
- The average menstruator can generate hundreds of pounds of menstrual waste in a lifetime from single-use pads and tampons.
- Reusable products like cups and period underwear significantly lower plastic and textile waste.
Butterfly’s sustainability initiatives:
- Refill programs and recyclable packaging.
- Product take-back or recycling partnerships.
- Carbon offsetting claims tied to manufacturing and shipping (check specific program details for verification).
Tradeoffs and considerations:
- Upfront cost of reusables is higher but cost-per-cycle drops quickly.
- Reusables require access to clean water and private washing facilities, which can be a barrier for some users.
Accessibility and inclusion
Inclusive product and program design:
- Size ranges and adjustable products for diverse bodies.
- Products and marketing that use gender-neutral language and imagery.
- Subsidized or donation programs for people with low income, students, and those in humanitarian settings.
Policy and advocacy
- Supporting menstrual equity policies: free product access in schools, shelters, and public restrooms.
- Partnering with NGOs to distribute products where supply chains or stigma limit access.
- Workplace policies: menstrual leave debates, sanitary disposal availability, and supportive accommodations.
Choosing what’s right for you
Consider:
- Lifestyle: travel, sports, swimming.
- Flow: light, moderate, heavy.
- Comfort with insertion/cleaning.
- Environmental priorities and budget.
Quick match suggestions:
- Active swimmer/athlete: menstrual cup or soft disc.
- Preference for minimal washing: period underwear or disposable organic pads.
- Low-waste priority: cup + reusable pads.
Final notes on care and community
Menstrual wellness extends beyond products: it includes accurate information, supportive healthcare, and policies that reduce shame and barriers. Butterfly (formerly Menses) aims to combine practical product design with education and advocacy to help people manage their periods safely, sustainably, and with dignity.
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